JOB PROFILE DETAILS:

• Reporting to: Senior Manager
• Gurgaon
• Full Time
• 2023-01-25
• As per Experience
• 5+ Years
• Graduation/Post Graduate

Job Brief:

We are looking for a Branding Manager including onsite and offsite optimization and keyword expansion research. You’ll also oversee paid search campaigns to ensure their success. We are looking for an analytical and perceptive professional who is a skilled communicator and able to collaborate with various teams. Current knowledge of SEO practices and techniques is essential to this role. Your goal will be to ensure that content is search-engine friendly and optimized to increase our company’s profitability.

Job Responsibilities

• Develop and execute the digital Marketing strategy for the company including website, social media, and email marketing 
• The individual is responsible for developing and leading the marketing strategy for all the products and services of the company.
• The individual will work with senior management to create the Brand identity and positioning for the product and services
• Implementation of digital marketing plans that will include website design and development, search engine optimization, E-mail Marketing, Social Media Marketing, and Online Advertising
• Also includes a branding strategy for the company. 
• Plan, develop, and implement our SEO strategy
• Work towards organic search optimization and ROI maximization
• Regularly perform thorough keywords research
• Identify key SEO KPIs
• Monitor redirects, click rate, bounce rate, and other KPIs
• Prepare and present reports regularly
• Identify our buyer persona to better target identified audiences
• Identify problems and deficiencies and implement solutions in a timely manner 
• Suggest improvements in process and productivity optimization
• Collaborate with web developers and the marketing team
• Stay up to date with the latest SEO and digital marketing latest trends and best practices.

Requirements

• Min 5 years' experience as SEO Manager, SEM Manager, Lead Generation etc.
• Bachelor’s degree in Marketing, Business or related field.
• Strong understanding of standard and current SEO practices
• You’ll have experience reporting on SEO KPIs, social media management.
• Solid working experience with SEO tools Like (e.g., Ahrefs, SEMrush, Screaming Frog, MOZ) and analytical tools (e.g., Google Analytics, Mix panel)
• Hands-on experience as team handling, evaluating team performance, creating content, conducting keyword research, and implementing blacklining strategies.
• Strong communication skills, both written and verbal.
• Working understanding of HTML/CSS.
• Proven record of leadership and team management skills.
• A keen eye for translating data into visual or easily understood formats.  
• Proven abilityto meet deadlines and work under pressure