Digital marketing- It’s all about increasing organic traffic on the website, finding new customers, and generating sales.

Digital Branding- It focuses on providing value and brand recognition. It enables any company to make its presence across the globe.

There are 9 important components of successful digital marketing.

• Logo
• Website
• Brand Messaging
• SEO (Search Engine Optimization)
• Social Media
• Email Marketing
• Online advertising
• Content Marketing
• Influencer Marketing

There are 5 different stages of digital marketing. These stages do not work like a linear timeline, they are a continuous cycle that needed to be followed.

• Stage 1- Setting up your digital marketing strategy
• Stage 2- Implementation of the strategy
• Stage 3- Conversion of Lead and Expansion
• Stage 4- Understanding what your client demands
• Stage 5- Re-plan & Research

The 3i principles of digital marketing ensure digital marketers that they are hitting key targets, the result of what they worked and understanding where it requires refinement. The 3i Principle is listed below-

• Initiate
• Iterate
• Integrate

Creating your business as a global brand doesn’t happen overnight. It requires a digital branding strategy, below we have mentioned how to create a strategy for digital branding.

• Determine your brand’s mission and long-term vision
• Evaluate & understand your target audience
• Know your sales funnel
• Market opportunities & competitive positioning
• Create a unique design for your brand
• Publish content of quality
• Choose the best digital publishing platform
• Perform brand audits

Search Engine Optimization (SEO) is one of the best ways to get organic traffic on your website. It is an essential component of digital marketing. The 4 types of SEO that gives the best outcomes are:-

• On-page SEO or On-site SEO
• Off-page SEO or Off-site SEO
• Technical SEO
• Local SEO